Saturday, November 12, 2011

Sheet-y Saturday.

Where we take a look at posters for upcoming features.

Today we will see how one campaign can offer both the best and worst in graphic design. The image above is of course an example of the worst. Silly color palette, preposterous Photoshop-ing (where the hell is ScarJo coming from and why does she look like Kim Cattrall?) and one of those "universal" poses where all the characters look ahead into the distance. In this case they might just be trying to look away from the awful  background they were inserted into.

Now on the other side, we have the same marketing people come up with this beautiful, simple and ridiculously effective teaser. The colors are astonishingly beautiful and efficient, the idea of mixing the tree with the animal prints is superb and the little red kite adds a dash of melancholy. We know more about the movie with this poster, than with the hideous design before it.

Which of these posters give you more information about the movie?

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